We remain an investor centric, planning driven, performance seeking, and patience-oriented firm. From 2009, evolution has been a constant in ithought’s journey. We are now a SEBI registered investment advisor and SEBI registered portfolio manager.

Today, ithought has strong domain expertise in financial planning, mutual fund research, investment advisory, equity research, equity advisory, and portfolio management. I have learnt much more in this decade as an advisor than I did in my previous two as an investor. Over a decade, we have gradually built independent teams, multi-disciplinary domain expertise, multi asset advisory practises, and an overarching customer centric culture. The year 2009 seeded the idea of a professional firm focused in the personal finance space. But I felt strongly that this could be done on a larger scale and style not seen before. It was something I always did for family and friends. It was and will always be a fiduciary role. So, somebody needs to ensure that even those not keenly aware are guided to building sustainable wealth. And, that money must be turned into sustainable wealth. But, what about everybody else? Surely, every one of us deserves to see our hard work show up as money. Who is best placed to do this well? A financially savvy person is sure to help himself. It must be personalised, planned, prioritised, and perfected. Personal finance is the most important thing for every individual.

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